P&G Open Innovation Fair
register your proposal
P&G - Making every day more than ordinary
Our brands are trusted in millions of living rooms, kitchens, laundry rooms, and bathrooms - and have been passed down from generation to generation. Over the course of 181 years, they’ve challenged convention, led innovation, and helped shape culture.
But no matter how much we grow, we always keep ourselves grounded in our deep-rooted purpose, values, and principles.
P&G partners with external resources to drive disruptive sustainable innovation and productivity, we’ve done it for over 66,000 days, and we don’t plan on stopping anytime soon.
We believe in finding small but meaningful ways to improve lives - now and for generations to come.
About P&G Open Innovation Fair
Are you a startup or technology company from Brazil or other Latin America country with a solution that might apply to our business?
Our new R&D Innovation Center LAIC located in Louveira, Sao Paulo is opening its doors to receive the P&G Open Innovation Fair. This is a unique opportunity to connect with the entire R&D community from P&G Latin America.
P&G will be open to connect with innovative solutions in two main big activities:
1) Booths inside the event to expose your solution and to put you in contact with P&G product researchers to make connections and partnerships on specific areas;
2) Solve a P&G challenge and pitch your idea to P&G lead team to demonstrate how your solution is applicable to our business.
Subscribe for having the opportunity of matching your capabilities with P&G interests.
P&G Open Innovation Fair - November 21st and 22nd, in our new LAIC R&D innovation center located in Louveira, São Paulo, Brazil.
Be a Booth expositor
You can be selected to have a Spot in this big Open Innovation event inside of P&G and also present your company in a 5 min pitch on the main stage of the event.
We are seeking for the following themes:
Hair Care
Innovative Raw Materials to drive Hair Care performance benefit increase
Naturals
Natural Fragrances
Sustainability
100% Recycled packages (flexibles and rigids)
100% Recyclable laminated flexibles packages and shrink sleeves labels
New sustainable package shapes
Perfumes, Odor and flavor
New technologies for malodor prevention and protection in Fabric
New perfume and flavor technologies and innovations
Fashion
Fast and Slow Fashion statistics / trends
Fabric Care technologies for clothes protection long term
Demos
AR / VR solutions
Rapid Prototyping
Industry 4.0
Automation of packages appearance analysis during quality inspections
Consumer Research
Reach consumers organically and digitally
Comments Tracking
Social Media and Review comments tracking via Artificial Intelligence
Neuroscience
Reach consumers organically
Schedule for Booth expositor
Open subscription - September 18th
Close subscription - October 13th
Communicate the selected startups or techs that earned a Spot for the Booths - November 1st
Confidential disclosure and intellectual property agreement signature will be requested for all the participant startups (electronic signature) by November 8th
P&G Open Innovation Fair - November 21st and 22nd, Louveira, São Paulo, Brazil
P&G’s Open Innovation Challenges (Pitch)
You can be selected to have a 10 min pitch to sell your solution for one of P&G’s challenges. The winners from the Pitch will already have a pre-approved budget of USD 10,000 to develop a Proof of concept.
There will be 4 Challenges:
Challenge
#1
Sustainability - Circular Economy and Recycling
How to enable a full circular economy supply chain at affordable cost in LA for P&G goods, including recycling technologies and package recycled and recyclable materials
Challenge
#2
Data Analytics to Predict Patterns
How to manage internal non-structured data and external big data combined to predict patterns
Challenge
#3
Internal Central Requisition System
User Friendly Digital automatic solution to receive, capture, manage,
prioritize requests, answer internal users via Artificial Intelligence and
collect feedback of results delivered. Integrated with internal systems to place Purchase Orders
Challenge
#4
IoT Smart Connected Homes and
Big Data Processing and Modeling
Connected house devices and modeling Big Data generated
Schedule for P&G’s Innovation Challenges
Open initial subscription - September 18st
P&G will send Confidential disclosure and intellectual property agreement for the subscribed startups
Startups will send back the signed Confidential disclosure and intellectual property agreement to move forward in the process (electronic signature) by October 16th
Close initial subscription (based on general brief) - October 13th
Protected Link for final subscription - detailed brief will be shared after the Confidential disclosure and intellectual property agreement is signed
Close final subscription (based on detailed brief) - October 25th
Communicate startups or techs that won the opportunity to pitch - November 1st
P&G Open Innovation Fair - November 21st and 22nd, Louveira, São Paulo, Brazil
We will inform during the event the next steps and dates to communicate individually to the participants if the proposed solution won to proceed with the Proof of Concept.
FAQ
1. Where do I apply?
https://startup.openstartups.net/login/?eventcode=jnj_lachallenge
2. What stage and locations are companies eligible to apply?
The subscription is open to any incorporated companies or techs from Latin America, which are developing solutions in any stage (prototype, pilot test, market) for the areas of
interest shared. You can be either physically in the event (preferable) or connect remotely to present your idea/solution.
3. Is it ok if some of the information I submit is confidential?
Do not submit confidential information into this phase. Only non-confidential information should be submitted. The selected startups or techs will all need to sign a 1-way CDA, so only
confidential information from P&G can be shared during the event.
4. When is the application deadline?
October 13th 2019 via subscribed email and on this website.
5. When and where will the winners to participate in the P&G Open Innovation Fair be
announced?
November 1th 2019 via subscribed email and on this website.
6. What is being awarded and how many companies will be selected for the Booths?
The award is the opportunity to present your product and seek for business opportunities with P&G experts. We expect to have 20 companies invited to the Booths.
7. What is being awarded and to how many companies for the Challenges?
Startups and techs selected from the Pitch will already have a pre-approved budget of USD 10,000 for developing a pilot or Proof of Concept, subjected to the signature of mutual agreement. We expect to have one winner per challenge, making a total of 4 companies, but P&G reserves the right to not select a winner for a challenge in case none of the participants present a project that is relevant to P&G.
8. When and where is the P&G Open Innovation Fair? And how many people are expected?
The event will be in November 21st and 22nd 2019, in our new LAIC R&D
innovation center located in Louveira, São Paulo, Brazil. It is expected that around 150 people from P&G will attend to the event.
LAIC Address:
Procter & Gamble Ind e Comer LTDA. Planta Louveira. Rua Francisco Pereira Dutra, 2405.
Louveira, Sao Paulo, CEP 13290-000. Brazil
9. Can my startup apply for the Booth and the P&G Innovation Challenges?
Yes. You can apply individually in each activity or for both (and even more than one theme for
Innovation challenges or Booth area).
10. Will P&G pay for R&D costs or travel costs in case my startup or tech is selected?
No.
11. Language: Can the presentation, pitch and inscription documentation be done in Portuguese or Spanish?
Yes. All communications in preparation for the event and during the event can be done in Portuguese, Spanish or English, as preferred by the startup participants.
13. Do you help with immigration issues?
Applicants need to do their own research or talk to their own legal counsel to ensure they abide by the rules in place governing acceptable activities for temporary business visitors in the country. We also do not sponsor applicants as the facilities provided are simply a platform for them to use while they conduct their own acceptable business practices.
If we can help you with any other information please e-mail us at helpme@openstartups.net.
